MilaBox: A Look at Catania’s Design Process

An artistic mailbox with words overtop reading "The MilaBox, A Look at Catania Design Process".

“Find a job you enjoy doing and you’ll never work a day in your life.” 

Mark Twain’s famous quote is more than just lip-service. It’s our mantra.

Passion is contagious. It flows from one person to another, feeding the energy and drive from employees to customers. The projects that have the most success are those that our team and customers are most excited about. When we have these types of projects, our passion for design and product development translates into helping our customers realize their dreams. 

Customers come to us with a dream of a product that they want made into reality. In order to give them the very best experience and end product, we have to share their passion for the project. If we don’t, then we know we’re not the best fit for them. That’s why we pursue work we know we will be great at and help potential customers find a team better suited to their needs when we are not the best fit.

A good example of a recent project that inspired us is the MilaBox. MilaBox is a creative new look at  the traditional mailbox. This design took the ‘bread loaf on a post’ look we all know and turned it into a smart mailbox – an exclusive experience in receiving and delivering mail packages. 

Before we started the project, we went through several iterations of concepts and styles. We reviewed and onboarded the customer with our team. We then worked with the customer to get the exact design he wanted for his product launch. What we came up with was pretty AWESOME.

How Our Passion Translates into Artistic Production

Focusing our business development to match our skill sets ensures that when we take on a project, we’re giving it more than 100%.  Working on something that you’re both good at and enjoy doing, creates a more efficient work flow and creates a better end product. 

OUR STEPS TO GETTING STARTED

  1. Initial Consultation – we learn about clients and our clients can learn about us. 
    • If we aren’t the best fit, we help them find a team that is. 
  2. Research & Concepts – we deliver several conceptual ideas of an idea for a low-cost, fixed fee.  
    • We don’t expect anyone to sign any contracts with us before knowing how we may approach their idea. 
  3. Review & Initiate Design Phase Contract – once concepts are delivered, customers can then decide to move forward with us or take another path.

These steps have allowed us to better tailor the level of complexity and future costs to the customer’s needs.  This is a win-win for both our team and our customers where they better understand how we are going to approach their project and we better understand how we can best meet all their needs. 

The Catania team takes our customers’ projects seriously. We want to be passionate about what we deliver and passionate about what we do.

Catania is WHERE PASSION MEETS INNOVATION.  

Come check us out!

 

 

 

Corporate Office
2412 Irwin St.
Melbourne FL 32901

At Catania, We Are Inventors for Inventors

We are inventors for inventors

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We are inventors for inventors

Catania is founded upon the spirit of innovation because every member of the team is an innovator at heart. Most are also inventors. Christine Bralich is just one of those stories.

Christine has been working at Catania for a little more than a year. She is passionate about creating user-friendly and aesthetically pleasing products that provide solutions for customers. She is the perfect fit for the company’s mission and vision.

What is even more remarkable is that in her free time, she continues to create 3D designs and prototypes. In fact, she has equipped her home with a 3D printer just for the moment when inspiration strikes.

One example that comes to mind is Christine’s passion for surfing.

If you’re not familiar with surfing, just know that it involves wax. A lot of wax! In fact, aside from having a good board and some good waves, wax is the lifeblood of surfing. Surfers need to wax their boards before heading out into the ocean so they don’t slip off when that big wave comes. The problem with wax is that it melts, especially when it’s stored in a car with temperatures soaring into the triple digits. This waxy mess prompted Christine to design a surf wax dispenser prototype. The prototype collects the remnants then pushes them up from the bottom of the dispenser, creating a “wax stick” similar to a stick of deodorant.

After making a few adjustments to her dispenser prototype to get it working just right, she no longer has to worry about the wax mess and it is also easier for her to apply the wax to her board. Problem creatively solved!

When Christine graduated from University of Central Florida (UCF) with a degree in Mechanical Engineering, she started her career working in the corporate world, but most days she sat at her desk and did little hands-on work, which hardly satisfied her creative spirit.

“I feel like my impact at Catania is a lot more than my impact during my previous experiences,” said Christine. I get to see every aspect of the design phase of a product. I meet with inventors to get their requirements, come up with concepts for their ideas, model their concepts with the 3d modeling software, and build the final product. I get to work on everything from initial idea to final product,” she said.

What this means for Catania’s customers is they get a team of inventors and innovators that bring them through each phase of the design/build process to get their own products ready for market.

“I cannot think of a job that would suit me better. A job where I’m allowed to utilize my creativity and be super hands on,” said Christine.

The engineers at Catania have a creative flair and artistic approach to every design they do. This helps them envision limitless possibilities for their customers. Simply put, they are inventors who help inventors.

“When you work with Catania to design a product or invention, you are hiring a team of passionate individuals that work together to bring you innovative ideas that ensure the end-user will love your product,” said Stefanie Catania, CEO. “Christine is the perfect example of that. Her life and her designs are meshed together. She is doing what she loves and bringing her creativity and passion to every product she designs for our customers.”

“The majority of our clients, they come to us with an idea, having no sketches, and some high-level product requirements,” remarked Christine. “We have to take those requirements and run with it. We come up with creative solutions to solve their problems.”

“We have had customers who have come to us with ideas and we get back to them with concepts and it is nothing like there is on the market already. We bring them ideas they haven’t even considered.”

If you are ready to hire a team of inventors to help with your own invention or product, “All you have to do is come to us with an idea,” Christine added with a smile.

Christine Smiling

Freedom and Flexibility Create Optimal Work-Life Balance at Catania

Engineers have made some pretty astonishing accomplishments in the past 100 years. In fact, it’s hard not to look at just about everything around you and not be amazed at how far technology has come in such a short time. So, with all these advancements in technology, how is it that the technology industry hasn’t done a better job of engineering a better work-life balance?

Most of us need to work. That’s a fact. But do we need to work on such a regimented schedule that our passion for what we do gets lost in the balance between work and life?

Some companies are slowly changing their view of the traditional 9-5, 40-hour work week to improve quality of life – believing a better quality of life will bring a better product. Catania is one of those companies. Passion is the basis to our success and the driving force behind our decisions; as a matter of fact, it’s the first thing we look for in new team members. Our team’s passion extends to the products we design, but that passion only thrives when it has been given the freedom and flexibility to flourish.

The irony in all this is that time and time again we’ve seen that the overall investment in time ends up being the same. When our employees are given the freedom and flexibility to manage their projects, they consistently return with innovative ideas and methods to tackle those projects. When the project is something they are passionate about, time no longer is relevant. They want to accomplish the vision for the product. In the end, it is a win for both our customers and our team.

Christine Bralich is a Catania Mechanical Engineer whose passion is evident both at work and in her free time.  When not designing for Catania, Christine is passionate about advancing her knowledge in design and 3D printing. She attends Groundswell Startup’s 3D printing meet-ups and competes in their challenges for fun. Groundswell Startups is a Melbourne, Florida-based start-up incubator that helps start-ups succeed. She’s won many of these challenges as well as being a speaker for the event.

Christine working on designs with the team

Ray Catania, CTO, and Stefanie Catania, CEO, are leading the team to have an optimal work-life balance.  They both love to sail, travel and experience the world, and they integrate that passion into their work.

An image of a sailboat sailing and text that says 'Ohana'
Ray & Stefanie Catania aboard their sailing home (picture courtesy of SVDelos)

“We like to bring what we are experiencing in the world to our customers,” Stefanie said. “When we travel, we go to museums, art galleries, or walk around the city to see different types of architecture. Our experiences often prompt creative ideas to complex problems we’ve faced, or it may inspire us to modify a design or process, or even create something new.”

Stefanie adds, “The Catania team mentality is to have freedom outside of work to truly rejuvenate and bring an individual’s passion into their projects at work. We created this company so we could provide a transformative work environment for people. We want the people who work with us to have a life because there is more to life than work. For me, the love of running a company is enhanced by being able to travel with my family and homeschool my kids. Our focus is not to be the next 40-hour work week engineering company, but to create an environment that works for everyone.”