AbSculpt Revolutionary Ab Roller
Tailored Design Process
The AbSculpt is a first-of-its-kind bi-directional resistance ab roller designed by Catania.
Like all Catania projects, the process was tailored to meet the specific needs of the concept and inventor's goals. The Catania team provided the AbSculpt's inventor, Adrian Peter, with a full project from idea through final prototype delivery.
The final design was a true-to-life representation of the final prototype. Similarly the final prototype was designed and built to be a true representation of a full-production version.
Core Strength Reimagined
The revolutionary AB Sculpt has bi-directional resistance integrated into the rolling mechanism to provide weighted concentric and eccentric training modes.
The system allows a user to quickly select various levels of resistance, making it usable by both beginners & advanced users.
Stay tuned to see how the Catania team helps this product get into production!
Redefining the User Experience
See how the AbSculpt met the end-user's expectations by focusing on the user's needs up-front.