Text reads "From Render to Reality" and shows the 3D CAD version of the design as the "Render" and the final picture of the prototype as "Reality"

AbSculpt Revolutionary Ab Roller

Tailored Design Process

The AbSculpt is a first-of-its-kind bi-directional resistance ab roller designed by Catania.

Like all Catania projects, the process was tailored to meet the specific needs of the concept and inventor's goals. The Catania team provided the AbSculpt's inventor, Adrian Peter, with a full project from idea through final prototype delivery.

The final design was a true-to-life representation of the final prototype.  Similarly the final prototype was designed and built to be a true representation of a full-production version.

Text reads "From Render to Reality" and shows the 3D CAD version of the design as the "Render" and the final picture of the prototype as "Reality"

Core Strength Reimagined

The revolutionary AB Sculpt has bi-directional resistance integrated into the rolling mechanism to provide weighted concentric and eccentric training modes.

The system allows a user to quickly select various levels of resistance, making it usable by both beginners & advanced users.

Stay tuned to see how the Catania team helps this product get into production!

AbSculpt Step-by-Step

Infographic shows steps 1 through 5 of the design process, walking through the phases of idea, concept, design, prototype and delivery.

Redefining the User Experience

See how the AbSculpt met the end-user's expectations by focusing on the user's needs up-front.

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